Department of Community Development
Reference: Brighton Community Branding Identity Plan
To: Mayor Gregory Mills and Members of City Council
Through: Michael P. Martinez, City Manager
Prepared By: Emma Lane, AICP, Senior Planner - Historic Preservation
Date Prepared: April 29, 2024
PURPOSE
The purpose of this Study Session item is to present background and progress on the Community Identity Design Plan being created by Dig Studio for the City's benefit.
BACKGROUND
In 2023, as directed by the City Council at a Strategic Planning Session, City staff began exploring the idea of a shared community branding design for signage, medians, roundabouts, and other modes of place recognition. This conversation has been occurring informally for years in the past, but nothing had come to fruition prior to this project. In February of 2024, City staff contracted with Dig Studio to create a Community Identity Design Plan. The plan will focus on major and minor gateways of the City at three different scales with differing character areas, a consistent design for signage and landscaping in these gateways, as well as a consistent design plan for landscaping within the City-owned areas such as medians and roundabouts.
Dig Studio has analyzed the Comprehensive Plan, the Transportation Master Plan, and looked at Brighton's history and local context to help guide the process. Through these things, Dig has analyzed major and minor arterials, as well as highways and interchanges, including not-yet-constructed interchanges, to create proposed character areas and City gateways at three scales.
NEXT STEPS
Staff would like direction from the City Council on the work done so far by Dig Studio regarding the gateway points into the City and character areas. Staff will be coming back to the City Council at a Study Session in the summer with an update on the plan and to receive further direction from the City Council regarding the progress that will h...
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