Department of Community Development
Reference: Brighton Community Branding Identity Plan
To: Mayor Gregory Mills and Members of City Council
Through: Michael P. Martinez, City Manager
Prepared By: Emma Lane, AICP, Senior Planner - Historic Preservation
Date Prepared: July 23, 2024
PURPOSE
The purpose of this City Council agenda item is to memorialize the sign design choice indicated by the Council at the Study Session held on July 9, 2024.
BACKGROUND
In 2023, as directed by the City Council at a Strategic Planning Session, City staff began exploring the idea of a shared community branding design for signage, medians, roundabouts, and other modes of place recognition. This conversation has been occurring informally for years in the past, but nothing had come to fruition prior to this project. In February of 2024, City staff contracted with Dig Studio to create a Community Identity Design Plan. The plan will focus on major and minor gateways of the City at three different scales with differing character areas, a consistent design for signage and landscaping in these gateways, as well as a consistent design plan for landscaping within the City-owned areas such as medians and roundabouts.
After the first Study Session held on May 14, 2024, Dig Studio took the feedback given by the City Council and created three alternatives for sign design, as well as two alternatives for comprehensive landscape design throughout the City. These designs were based on the key words that the Council gave, such as agricultural history, unique, regional hub, and other key words.
At the Study Session held on July 9, 2024, Dig Studio presented two options for landscape design and three options for sign design to be considered in the comprehensive sign design plan that Dig will be creating. The City Council agreed that the third concept ("Concept 3"), the modern, metal fan-like sign is the concept with which the Council would like to move forward. Now, this choice ...
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