Department of Community Development
Reference: Brighton Community Branding Identity Plan
To: Mayor Gregory Mills and Members of City Council
Through: Michael P. Martinez, City Manager
Prepared By: Emma Lane, AICP, Senior Planner - Historic Preservation
Date Prepared: June 21, 2024
PURPOSE
The purpose of this Study Session item is to present the progress on the Community Identity Design Plan. Dig Studio will be presenting two alternatives for landscape design and three alternatives for sign design and would like the City Council's feedback regarding the concepts.
BACKGROUND
In 2023, as directed by the City Council at a Strategic Planning Session, City staff began exploring the idea of a shared community branding design for signage, medians, roundabouts, and other modes of place recognition. This conversation has been occurring informally for years, but nothing had come to fruition prior to this project. In February of 2024, City staff contracted with Dig Studio to create a Community Identity Design Plan. The plan will focus on major and minor gateways of the City at three different scales with differing character areas, a consistent design for signage and landscaping in these gateways, as well as a consistent design plan for landscaping within the City-owned areas such as medians and roundabouts.
After the last Study Session held on May 14, 2024, Dig Studio took the feedback given by the City Council and created three alternatives for sign design, as well as two alternatives for comprehensive landscape design throughout the City. These designs were based on the key words that the Council gave, such as agricultural history, unique, regional hub, and other key words.
NEXT STEPS
Staff would like general feedback from the City Council on the alternatives presented. Based on the feedback given by the City Council at this meeting, City staff will present the options at a booth at the City BBQ on July 18 to receive feedba...
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